Digital experience has become even more important for future and current students in the age of COVID-19 and UNSW Sydney is adapting with a streamlined online presence.
As part of the Digital Marketing Platform program, UNSW Sydney has recently created over 450 new degree pages as well updating and refreshing the websites for the Arts, Design and Architecture and Law and Justice faculties using Adobe Experience Manager.
With an increasing number of website views happening on mobile, all these pages are now fully optimised for mobile, compliant for accessibility and search engine optimised.
The launch of new degree pages was a significant milestone. Degree pages are vital to promoting program benefits, capturing audience interest, driving preference for UNSW and converting it to applications, accepts and ultimately enrolments. The new pages offer improved page design, enriched content, improved exploration of degrees and are all search engine optimised. In the first few months, there have been over 250,000 visits and over 170,000 leads on these pages.
The new faculty pages (over 1000 in total) also provide a simplified, easy-to-use experience.
These sites now join the UNSW homepage, Future Students and Nucleus Hub pages, all created through Adobe Experience Manager and linked to its analytics functionality. This allows the University to better track, measure and meet student and faculty needs.
“It has taken a monumental effort by so many across UNSW to produce our new degree pages,” said Livia McKenzie, Head of Future Student Marketing and Campaigns.
“The scale and complexity, but also importance of this project can’t be overstated, with degree pages representing around 60% of our future student web traffic. It’s incredibly satisfying to see everyone’s hard work pay off with some very promising early results with significant jumps in lead capture and traffic,” she said.
UNSW will continue rolling out the improvements across other faculty sites, as well as building on digital improvements in marketing and other areas.